For Media and Public Relations
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Our main center in the heart of London, the global capital of media and business
A specialized program in Media Crisis Management and developing Smart Communication Response in the digital age. The course covers proactive crisis planning methodologies, rapid risk analysis, building coherent messages under pressure, and using digital platforms to control the media narrative and protect institutional reputation.
A program focused on integrating Corporate Communication with Effective Government Communication Leadership. The course covers methodologies for Message Alignment, Omnichannel Management, building Public Trust, and communication leadership skills necessary to ensure the government entity is a reliable source and its messages are influential in shaping public opinion.
An intensive program that qualifies for the Certified Professional in Corporate Communication (CPCC) certificate. The program covers all basic and advanced aspects of Strategic Corporate Communication, including Public Relations, Reputation Management, Internal Communication, and Campaign Planning, with a focus on best governance practices and measurement.
An advanced program focused on equipping Corporate Communication leaders in government entities with the necessary methodologies to effectively and rapidly manage Crisis Communication, emphasizing Institutional Reputation Protection and building Public Trust during critical times. The course covers crisis planning phases, swift media response, how to formulate coherent and transparent messages, and dealing with rumors and fake news.
An advanced program focused on transforming the Corporate Communication function into a strategic tool to ensure the alignment of the government entity's message with the overarching National Vision. The course covers methodologies for Strategic Communication Planning, Stakeholder Analysis, and designing a coherent Messaging Framework that supports national development and sustainable goals.
A practical program aimed at enabling Corporate Communication specialists to build and manage successful and effective Media Relations with various media outlets (traditional and digital). The course focuses on the skills of drafting impactful press releases, dealing with journalists during normal and critical times, and qualifying Official Spokespersons to represent the government entity with the highest levels of professionalism.
An advanced program focused on providing specialists with the necessary methodologies and tools to measure and evaluate the effectiveness of Corporate Communication plans in government entities. The course covers how to define Key Performance Indicators (KPIs), link them to national objectives, and use data and analytics to prove the Return on Investment (ROI) of communication activities.
A vital program focused on strategies for Managing Government Brand Reputation and how to build a unified and impactful Institutional Branding. The course covers methodologies for defining the institution's identity, monitoring online reputation, handling negative issues, and ensuring that the visual identity and messages reflect government transparency and quality values.
A specialized program in methodologies for Stakeholder Management and external influencers in the public sector environment. The course focuses on prioritizing stakeholders, designing customized communication plans, and managing collaboration with influencers to enhance the government entity's message and support its major national projects.
A program designed for leaders focusing on the role of Leadership in Corporate Communication in building and protecting government reputation. The course covers proactive reputation planning strategies, Messaging Governance, Stakeholder Management, and Spokesperson skills to ensure the government entity is a reliable source for the public.
A specialized program in London focusing on linking Reputation Management with Strategic Leadership.
A specialized program in Internal Communication Management Strategies to enhance Institutional Belonging and Employee Engagement. The course covers designing integrated internal communication plans, measuring employee satisfaction, managing cultural change, and using digital channels to build trust and transparency between leadership and employees.
A specialized course in applying Modern Project Management methodologies (e.g., Agile and Scrum) to Government Corporate Communication projects. The course covers planning and executing campaigns, managing stakeholders, efficient resource and budget management techniques, and measuring project performance to ensure desired results are achieved on time.
A program focused on Public Opinion Analysis methodologies and Data-Driven Communication Decision-Making in the government sector. The course covers using Social Listening tools, Sentiment Analysis, and linking analysis results to strategic message drafting to ensure communication decisions are accurate and impactful.
A creative program in Impactful Communication and Corporate Storytelling techniques to enhance the government message. The course covers methodologies for drafting achievement stories, building emotional connections with the public, using visual elements and video to simplify complex information, and measuring the impact of narrative on public opinion.
An advanced program linking Institutional Reputation Management with Communication Impact Key Performance Indicators (KPIs). The course covers digital reputation monitoring methodologies, Sentiment Analysis, developing a measurement system for Return on Reputation, and designing proactive strategies to protect the government brand in crisis and change environments.
A specialized program in Strategic Communication and methodologies for coordinating a unified public image for government entities. The course covers linking communication strategy to the National Vision, developing a visual identity and coherent messages, managing Public Perception, and ensuring all communication outputs reflect transparency and credibility values.
An advanced strategic program focused on methodologies for Impact and Sustainability Evaluation of PR and Media Campaigns. The course deeply covers how to measure Return on Public Relations (ROP), apply the Barcelona Principles to evaluate the quality of media impact, ensure reputation sustainability, and transform evaluation data into continuous improvement plans to support Digital Media Transformation.
A program focused on Artificial Intelligence (AI) Employment Strategies in Media and Corporate Communication. The course covers setting a strategic plan for AI integration, Big Data analysis, using Machine Learning in public opinion analysis, and automating routine operations to enhance the efficiency and effectiveness of the communication department.
A specialized program on utilizing Artificial Intelligence (AI) for effective Institutional Reputation Management and Public Opinion Analysis. The course covers Real-time Monitoring methodologies, Sentiment Analysis, forecasting reputational risks, and designing rapid response strategies based on data and AI.
An intensive development program aimed at refining the skills of a Professional Corporate Communication Expert to become a strategic partner in the organization. The course covers methodologies for integrated strategic planning, managing reputation and institutional trust, advanced communication data analysis, and leading internal and external communication teams in the era of Digital Media Transformation.
A qualifying program to obtain the title of Certified Consultant in Public Corporate Communication. The course focuses on advanced consulting skills for analyzing communication needs, designing strategies, managing communication change, and providing strategic guidance to senior leaders on issues of reputation, trust, and digital transformation.
A specialized program designed to empower leaders and specialists to master Internal Communication Management in Government Organizations, transforming it into a driver for transparency, Employee Engagement, and organizational excellence. The course covers strategies for building effective Communication Plans, Change Management, Crisis Communication, and Stakeholder Identification, ensuring the internal message aligns with the organization's overarching vision.
A comprehensive program on new trends in public relations and media focusing on integrating digital transformation, Artificial Intelligence (AI), and new media into professional practice. The course covers digital reputation management, Corporate Storytelling, Big Data analysis, and content governance to ensure the organization keeps pace with global developments.
A specialized program focused on ensuring Strategic Business Continuity in Corporate Communication. The course focuses on developing Crisis Communication Plans, implementing a Communication Risk Management framework, and securing digital communication channels, to ensure the organization's ability to communicate effectively and reliably during emergencies and crises, thereby maintaining reputation and institutional trust.
A comprehensive program on new strategic communication focusing on aligning institutional messages with high-level goals and national visions. The course covers methodologies for strategic communication planning, Messaging Governance, stakeholder analysis, and employing data and Artificial Intelligence (AI) to measure impact and achieve credibility.
A specialized program in Public Relations in Oil Companies and Oil Institutions, focusing on reputation management in the sensitive energy sector, Communication in environmental and industrial crises, managing stakeholder relations (governments, local communities, media), and communication regarding sustainability and clean energy.
A development program in Effective and Influential Communication skills and techniques to enable participants to lead and persuade with high effectiveness. The course covers verbal and non-verbal communication, the art of persuasion, managing difficult dialogues, and employing emotional intelligence to build trust and guide public opinion.
A specialized program in developing public relations in government institutions to enhance their performance. The course covers methodologies for building strategic partnerships, managing stakeholder relations, utilizing new media to promote transparency, and designing communication plans aimed at improving the public image and government reputation.
A specialized program in advanced communication management focusing on transforming the communication department into a center for strategic leadership. The course covers communication governance methodologies, managing complex communication crises, strategic impact measurement, and transformational leadership for communication teams in a digital transformation environment.
A specialized program in public relations development to enhance the effectiveness of the PR department. The course covers methodologies for building strategic relationships with stakeholders, employing new media and influencers, digital reputation management, and measuring the Return on Investment (ROI) from PR efforts.
A program designed for PR leaders in advanced management of public relations, focusing on strategic leadership, operations governance, managing complex reputation, and strategic impact measurement on public trust and the institutional public image.
An essential program in Public Relations for Non-PR Managers aimed at equipping executive and operational managers with the skills to understand the PR function, manage media interactions, build trust, and contribute to institutional reputation protection from a comprehensive managerial perspective.
A specialized program on the role of public relations in restructuring government institutions focusing on using corporate communication as a tool for change management, reassuring employees and stakeholders, unifying messages, and maintaining reputation during the complex restructuring processes undertaken by government institutions.
An advanced program in Integrated Systems for Public Relations aimed at linking the PR function with other administrative and strategic systems. The course covers methodologies for integrating PR with marketing, customer service, human resource management, and Artificial Intelligence (AI) to unify messaging and measure holistic impact.
A practical course on planning and implementing public relations campaigns focusing on strategic planning methodologies, audience and message identification, managing budget and resources, and measuring communication impact (Impact) and Return on Investment (ROI) to ensure program success.
An intensive program that qualifies for the Certified Public Relations Professional certificate, covering all basic and advanced aspects of professional PR practice, including strategic planning, reputation management, media relations, and new media utilization to enhance professionalism and effectiveness.
An advanced program in Strategic Management of International Communications and Cooperation focusing on building international public image, managing global stakeholder relations, communication in transnational crises, and negotiation and international protocol to serve national goals and foreign investment.
A comprehensive program to develop Professional PR skills, focusing on effective Strategic Planning rather than random tactics. The course covers methodologies for building institutional trust, managing brand reputation, and designing proactive communication plans to ensure sustained and positive relationships with the public and stakeholders.
A specialized program in Strategic Corporate Communication Management, focusing on Governance requirements and the tangible Impact Measurement of communication efforts. The course covers methodologies for linking communication to high-level objectives, developing a unified message framework, setting strategic KPIs, and presenting reports that prove the Return on Investment (ROI).
A practical program for Developing Public Relations by focusing on building strategic partnerships with active Stakeholders, and efficiently utilizing New Media and social platforms. The course covers methodologies for managing influencer relations, Social Listening, and designing interactive digital campaigns to enhance awareness and cooperation.
A program designed for Public Relations leaders, focusing on Advanced Leadership and strategic thinking in Digital Age Reputation Management. The course covers analyzing reputational risks, applying Governance principles, utilizing Artificial Intelligence (AI) for reputation monitoring, and trust recovery strategies after major media crises.
A practical program focused on developing skills for Campaign Planning in PR and Corporate Communication. The course covers strategic campaign planning stages, audience and message identification, selecting appropriate communication channels (traditional and digital), and managing campaign budgets to ensure maximum Return on Investment (ROI) and national objectives are achieved.
A program designed for senior leaders focusing on Strategic Leadership in Government Corporate Communication. The course covers methodologies for aligning communication with the National Vision, managing government entity reputation, leading high-performing teams, and applying Governance to ensure transparency and credibility in all government communication interactions.
Explore the secrets to success in marketing governmental and service projects with The British Experience in Marketing Course. This program focuses on British best practices in Public Sector Marketing, reputation management for government entities, and communication strategies that build public trust. You will master how to apply modern marketing methodologies to governmental projects to enhance transparency and achieve national objectives.
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