Certified Public Relations ProfessionalPublic Relations courses

Date: 29 December 2024 to 02 January 2025

Fee: £4199 (Inc. VAT)

Location: London

Introduction

This Certified Public Relations Specialist course offers an engaging and interactive workshop that incorporates a variety of learning tools to equip participants with the skills needed to navigate effectively and efficiently in a multifunctional environment. The program includes presentations, role-playing scenarios, group activities, experience exchange through roundtable sessions, team exercises, and group reflection sessions.

Objectives of the Certified Public Relations Professional

• Understand the role of public relations in an evolving landscape.
• Design and manage PR programs by gaining insight into the key responsibilities of a PR professional.
• Develop critical communication skills and techniques necessary for PR tasks.
• Utilize effective communication strategies with both internal and external audiences of the organization.
• Demonstrate the significance of a PR professional in maintaining and enhancing the organization’s image and reputation through mastery of written and verbal communication.
• Plan and conduct a successful press conference.

Target Audience
This program is designed for managers, supervisors, and officers with experience in public relations.

Certified Public Relations Professional Course Outline

Day 1: PR in a Changing Environment

• Historical development and evolution of public relations
• PR definitions, scope, and objectives
• Key principles for PR professionals
• PR campaign strategies
• Emerging roles and perspectives in PR
• The role of PR in establishing and maintaining an organization’s image

Day 2: PR Functions

• Core management principles
• Planning and coordinating PR activities
• Leading and managing PR initiatives
• Key elements for successful PR planning
• Essential qualities for PR professionals
• Positioning of PR within the organization
• Responsibilities and duties of PR professionals

Day 3: PR and Communication

• Engaging with internal and external stakeholders
• Core elements of communication
• Communication spread and impact
• Attributes of effective PR communicators
• Communication functions in PR
• Overcoming communication barriers
• Non-verbal communication techniques
• Developing communication skills for PR professionals
• Navigating interactions with challenging personalities

Day 4: Written and Verbal Communication Skills

• The importance of writing in PR
• Basics of effective writing
• Written communication mediums
• Designing newsletters and brochures
• Verbal communication platforms
• Structuring effective speeches
• Overcoming nervousness and anxiety
• Guidelines for effective speaking
• Importance of preparation and using PAMPERS vocal techniques
• Capturing audience attention and maintaining interest
• Body language and positioning

Day 5: Press Conferences

• Understanding press conferences
• Reasons for holding a press conference
• Conducting an effective press conference
• Preparing a media and press kit
• Building strong relationships with the media
• Principles for managing media during a crisis