Public relations for Non Public relations ManagersPublic Relations courses

Public relations for Non Public relations Managers course is designed to support managers and explain what public relations mean and the roles it can play in companies.

The course reviews PR and how to manage it from within a management context and is therefore especially suitable for anyone who is becoming involved with PR for the first time; general managers, department managers, engineers, technicians, marketing and communications managers who need to improve their knowledge about PR responsibilities; or those who have responsibility for PR but have little relevant experience.

Course objectives

The theory that underpins effective PR practice.
Research and develop PR plans.
Creating content that helps an organisation to tell a story.
Change attitudes and influence behaviours.
Measure the impact of communication activities.
Understand the relationship between PR and marketing
Creating the PR plan to deliver marketing aims
How to find, appoint and brief a PR agency
Special uses of PR such as crisis management and lobbying
How to write press releases and develop assets
Respond to press enquiries and effective media management
Integrate PR activities with other business functions/digital platforms.
Develop a range of impactful PR tactics according to audience needs.
KPIs, budgets and campaign dashboards to drive and build success.

Activities and Training Methods

Training lecture
Practical applications
Discussion Panels.

Contents of Public relations for Non Public relations Managers course:

The course includes a distinguished set of knowledge and skills, as well as practical applications and realistic models of the public relations man, for non public relations managers, including:
• The history of the emergence, development and growth of public relations
• The primary function of public relations.
• The importance of public relations for institutions
• The latest theories and modern applications of public relations in the year 2022
• Recent trends in public relations

The course reviews PR and how to manage it from within a management context and is therefore especially suitable for anyone who is becoming involved with PR for the first time

• Professional planning and implementation of public relations plans.
• Personal skills in reading body language, eye language, and recognizing human patterns.
• Skills of dealing with leaders and officials, and the official protocols in that.
• Effective communication, its foundations, its rules, and its applications.
• The mental image of the institution, its measurement, its construction, its correction and its leadership.
• Performance evaluation measures, correction and modification forms.
• Dealing with social media skillfully.
• Dealing with the media and journalists.
• Press writing.
• negotiation skills
• Skills of organization, execution and participation.
• Evaluate reactions.
• Diplomacy in responses to the media and media questions.
• The skill of quick wit and building an influential personality.
As well as a variety of other knowledge during Public relations for Non Public relations Managers course, which extends over 5 days.