Digital Marketing Course 2023

Digital Marketing Course 2023 introduces the general basics of marketing and advertising across digital marketing and social media platforms by presenting the types of digital platforms and advertising and how to choose the right content according to the target audience, commensurate with the specified and estimated budgets to ensure the best appropriate spread.

This course meets the needs of participants through practical applications to prepare advertising plans through search engines, mobile applications, and social media sites such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
The course also offers practical applications of the most prominent skills needed to market digital platforms, through several practical applications and creative ideas that permeate the course.

The Objectives of the Digital Marketing Course 2023

The course aims to enable participants to possess the following skills:
1. Learn about the basics of marketing through digital platforms and the difference between them and other types of marketing.
2. Exploring the most important points that affect the power and effectiveness of advertising on digital platforms.
3. avoidance the frequent mistakes that many make when conducting marketing campaigns through digital platforms,
4. Identify the most important strategic plans that contribute to the success of marketing campaigns through digital platforms.
5. Being able to monitor the performance of marketing campaigns and their employees, and explore the most important weaknesses and strengths in them.
6. Prepare reports on marketing campaigns, their results, and their cost.

Topics of the Digital Marketing Course 2023

The course includes several axes, including:
• An Introduction to Digital Marketing and Social Media
• Digital Marketing in 2023
• types of digital marketing platforms.
• types of marketing plans.
• The difference between digital marketing and traditional marketing.
• An introduction to social media.
• planning marketing campaigns on social media sites.
• methods of planning marketing campaigns and choosing goals and strategies.
• target audience.
• The art of content selection.
• methods of selecting channels.
• measurement indicators.
• ways of advertising on Facebook, Instagram, and YouTube.
• Facebook and Instagram ads.
• methods of selecting and setting goals.
• Know the target audience.
• models on advertising and an estimated budget.
• types of advertising.
• Advertising measurements
• terms of ads on Facebook and Instagram.
• YouTube ads
• types of advertising.
• target audience, budget, and measurement.
• The art of advertising on Twitter and LinkedIn and writing reports.
• Twitter Ads
• Setting goals
• Know the target audience.
• methods of budgeting and measurement.
• LinkedIn ads
• types of advertising.
• target audience, budget, and measurement.
• How do we write a paid marketing campaign report and evaluate the results?
• Provide examples and success stories within the contents of the course.

Course duration

One week training 

Activities and Training Methods

• Training lecture
• Practical applications
• Discussion Panels