Public relations for Non Public relations Managers
An essential program in Public Relations for Non-PR Managers aimed at equipping executive and operational managers with the skills to understand the PR function, manage media interactions, build trust, and contribute to institutional reputation protection from a comprehensive managerial perspective.
Course Importance
The Public Relations for Non-PR Managers course is vital for any executive or department manager who interacts with the public, media, or stakeholders. In modern organizations, every manager is part of the PR circle and must possess sufficient awareness to protect the institution's reputation and avoid communication risks. This course aims to enable participants to understand PR fundamentals, apply transparency principles, and handle media inquiries smartly, ensuring communication alignment and supporting core PR efforts.
Developing a foundational understanding of the PR function and its strategic role.
Mastering methodologies for managing interaction with media and stakeholders from a managerial perspective.
Building and refining skills for institutional reputation protection and initial crisis response.
Leveraging PR principles in building internal trust and managing work teams.
Course Objectives
Identifying and analyzing communication touchpoints managers encounter in their daily work.
Understanding the role of the manager in building trust and the public image of the institution.
Developing skills for drafting clear messages and effective communication with the public.
Recognizing best practices in managing interaction via social media platforms.
Who Should Attend
Executive Managers and Department Heads.
Management and Planning Specialists.
Any employee in a managerial position who interacts with the media or public.
Training and Administrative Development Specialists.
Course Outcomes
After successfully completing this course, you will be able to:
Ability to establish a procedural framework for a manager's daily communication interactions.
Mastering the analysis of communication risks within the manager's own operational scope.
Developing and implementing action plans to support PR efforts and comply with communication policies.
Acquiring negotiation skills and managing expectations with the public and stakeholders.
Building Key Performance Indicators (KPIs) to measure managerial contribution to PR.
Course Modules
The concept of Public Relations from the perspective of a non-specialist manager.
Aligning managerial behavior with corporate communication policies.
The role of the manager in reputation protection and credibility.
Principles of transparency and response in communication.
Methodologies for handling media inquiries and journalists.
Skills for negotiation and trust building with stakeholders.
Strategies for drafting initial responses to unexpected questions.
Workshop: Simulating a media call.
The concept of communication risks in the managerial scope of work.
Skills for monitoring early signs of communication crises.
Strategies for initial response and escalation to the PR team.
Ethics of publishing and social media policies.
Skills for effective communication and body language in meetings.
Using emotional intelligence in managing work teams.
Techniques for persuasion and influence over internal decisions.
Skills for providing feedback and active listening.
Key Metrics for measuring managerial contribution to PR.
The role of administrative reports in supporting PR.
Developing an improvement plan for managerial communication skills.
Final Project: A plan for developing manager awareness of the PR function.
Included Services
We ensure a comprehensive training experience that includes a range of distinguished services:
UK Accredited Certificate
Airport Pickup and Drop-off
Daily Coffee Break and Snack
City Tour Ticket
Complimentary Gift
Immediate and Ongoing Support
Frequently Asked Questions
London has very high transparency expectations; we teach managers how to align their daily conduct with international corporate standards to avoid reputational risks.
Managers are the first line of defense; they learn how to identify potential issues in operations before they escalate into global media scandals in London.
Yes, by applying PR principles internally, managers build higher levels of trust and transparency, leading to a more engaged and loyal workforce.
Absolutely. We provide templates and techniques for answering tough questions from stakeholders in a way that preserves the organization's professional image.