New Strategic Communication course
A comprehensive program on new strategic communication focusing on aligning institutional messages with high-level goals and national visions. The course covers methodologies for strategic communication planning, Messaging Governance, stakeholder analysis, and employing data and Artificial Intelligence (AI) to measure impact and achieve credibility.
Course Importance
The New Strategic Communication course is essential for transforming the communication function from mere execution into strategic leadership that contributes to institutional decision-making. In a complex business environment, adopting modern communication strategies capable of forecasting risks and managing change is necessary. This course aims to equip leaders with the skills to develop unified strategic communication plans, apply governance principles to ensure transparency, and use advanced analytics to measure message effectiveness, ensuring communication is a driver for institutional success and building public trust.
Developing a new strategic communication plan aligned with governance and transparency requirements.
Mastering methodologies for Messaging Governance and unifying the institutional tone.
Building and refining skills for stakeholder and public opinion analysis using modern tools.
Leveraging data and Artificial Intelligence (AI) for communication impact measurement.
Course Objectives
Identifying and analyzing opportunities and challenges in the modern communication environment.
Understanding the role of strategic communication in change management and building corporate culture.
Developing Key Messages drafting skills to achieve alignment.
Recognizing best practices in applying governance to communication operations.
Who Should Attend
Corporate Communication and Strategic Planning Managers.
Leaders of Public Relations and Digital Media Teams.
Executives interested in Governance and Performance Measurement.
Communication and Communication Project Management Specialists.
Course Outcomes
After successfully completing this course, you will be able to:
Ability to establish a unified strategic framework for modern corporate communication.
Mastering the analysis of impact and Return on Investment (ROI) data.
Developing and implementing action plans for communication risk management and proactive planning.
Acquiring strategic leadership skills for communication teams.
Building a Key Performance Indicator (KPI) matrix to measure strategy effectiveness.
Course Modules
The shift towards the new generation of strategic communication.
Aligning the communication plan with high-level goals and national vision.
The concept of Messaging Governance and its role in credibility.
The difference between strategic and tactical communication.
Methodologies for Stakeholder Mapping and classification.
Developing a unified message framework that serves all departments.
Skills for drafting key messages that enhance trust.
Workshop: Building a strategic message plan.
Strategies for utilizing Artificial Intelligence (AI) in public opinion analysis.
Transformational leadership skills for communication teams in the digital age.
Managing change and employee resistance through internal communication.
Strategic use of digital media in major campaigns.
Methodologies for proactive crisis planning and risk scenarios.
Strategies for Smart Communication Response.
Spokesperson skills in managing difficult dialogues.
The role of Governance in crisis response.
Key Metrics for Communication Impact Measurement (Impact KPIs) and Return on Investment (ROI).
Skills for transforming data into insights to support decision-making.
Future trends in strategic communication and innovation.
Final Project: A communication strategy improvement plan.
Included Services
We ensure a comprehensive training experience that includes a range of distinguished services:
UK Accredited Certificate
Airport Pickup and Drop-off
Daily Coffee Break and Snack
City Tour Ticket
Complimentary Gift
Immediate and Ongoing Support
Frequently Asked Questions
By implementing a 'Messaging Governance' framework, we ensure that every department speaks with one voice, reflecting the same strategic goals and institutional values.
We focus on advanced analytics platforms and AI-driven sentiment analysis tools used by top international firms in London.
Yes, our London program includes specialized methodologies for classifying international delegations and global stakeholders based on their influence and interest.
Definitely. It provides the leadership skills and frameworks needed to position the communication department as a strategic partner to senior management.